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The right way to relaunch your poultry farm

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WHY ATTEND

The International Poultry Forum is a reference appointment for all those professionals of the sector looking for updated information, precise answers and for the opportunity of becoming the protagonists of a rapidly growing market.

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ABOUT THE SHOW

The International Poultry Forum offers an interesting opportunity for discussion with the major international experts of the sector. Major topics will be: technological innovations, veterinary issues and market trends, with a special focus on: efficiency, animal health, biosafety and the fight against antimicrobial resistance. In 2017, the International Poultry Forum focused on intestine health and its influence on broilers and laying hens performance. Among the involved speakers: Hilde Van Meirhaeghe, Vetvorks (Belgium) e Dominique Balloy, Labovet Conseil (France).

 

Optimization and interdependence of management factors are essential for farm profitability. The International Poultry Forum is the ideal place to analyse all the factors underlying the success of the Italian poultry sector: 100% Italian integrated chain, good, affordable, safe and monitored products, investments in bio-safety, animal health and sustainability (as Nomisma pointed out in a recent study).

SPECIAL AREAS

The International Poultry Forum takes place within Cremona International Livestock Exhibitions, one of the most influential events of the agro-livestock world. Cremona is the meeting point of Italian and international professionals of five different sectors (dairy cattle, pig breeding, milk processing, agroenergies and poultry) who create fruitful synergies and deliver new business opportunities.

In-depth analyses dedicated to every sector are to be found within the Special Areas MILK VILLAGE, BIO VILLAGE, TECHNO VILLAGE and BIOENERGY VILLAGE. These are often connected to the poultry sector, whose production chain has a relevant economic weight. According to the figures collected by Nomisma, poultry farms represent 8.5% of the total value of Italian agricultural production and 4.2% of the total employees of agricultural sector. As to slaughtering and processing, poultry meat processing and egg production represent 4.2% of the national total and 5.7% of the Italian food industry employees.

WHY WITHIN CREMONA INTERNATIONAL LIVESTOCK EXHIBITIONS

Cremona International Livestock Exhibitions are the only specialized agro-livestock Exhibition in Italy and one of the most influential at global level. 2017 edition involved:

61,841

professional visitors

52%

of professional visitors are company owners

There is no better place than the International Poultry Forum to get in front of key players and decision-makers from the major companies of the sector

WHY IN CREMONA

The International Poultry Forum takes place in the area with the highest concentration of large breeding farms and processing industries. Cremona is right at the heart of the major European agro-livestock sector producing 23% of Italian dairy cattle and 44% of Italian milk. The agroindustrial production of this area is worth 12.3 billion euros (13% of the national total).

Moreover, CremonaFiere carefully analyzes the market and cooperates with the major institutions and associations of the sector, as well as with exhibitors, to provide professionals with precise answers and efficient solutions.

BACKGROUND

The poultry sector has been continually growing over the last 20 years, thus registering a world production of 108 million tons. Moreover, poultry meat is the most marketed meat worldwide representing 43% of the total (figures by FAO-OCSE).

Italian poultry meat production amounts to 1 million and 300 tons. The annual growth rate is about 5%, with a 5.6% increase for chicken. Consumptions register a gradual but constant increase. Per-capita egg consumption amounts to 228 eggs a year, Italian egg production is 850,000 tons for a total value of 1.2 billion euros and sales of finished products (packaged or shelled) amount to 1.5 billion euros. Italy is largely self-sufficient as to its needs with a percentage of production and consumption amounting to 106% (with excessive supply devoted to exports). Production is granted by over 42 million laying hens distributed in 3,400 poultry breeding farms, about 1000 of which with a capacity of over 1000 animals.

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